Research & strategy services that drive measurable growth

Tiny CX & Freeform represent a partnership of joint expertise in CX and brand research & strategy.

Brand & CX research, tracking, & strategy

This project has been the foundation of our current strategy, driving a 224% increase in sales over the past 12 months.

Felicity Hamilton - CEO at OneVault

They ingrain themselves into our business — they don't just provide any solution but instead deliver bespoke ones. They are really clear on what our problem is, who we are in the market, and who our customers are.

Head of Marketing & Brand - Energy Retailer

Consumer Intelligence

We specialise in delivering actionable insights that help our clients drive growth and meet their strategic objectives.

Quantitative & qualitative research

We are capable in a broad range of research methodologies, including surveys, focus groups, & interviews.

Testing & forecasting

We design and test prototypes, forecast consumer behaviour, & test consumer willingness to pay

Data analysis & enrichment

We analyse & enrich our client databases to reveal behavioural and psychographic insights.

Strategy & Workshopping

We collaborate with our clients to facilitate the transformation of insights into action through a mixture of strategy & workshop services.

Deep client relationships

We embed ourselves into your team in order to maximise our understanding of your strategic objectives & tactical requirements.


We are experienced workshop facilitators and use workshops to refine research scope, apply insights, and optimise strategies in response to data & insights.

Typical Projects

Brand Tracking

We provide world class brand health tracking solutions that provides our clients with guidance for brand & customer experience optimisation.

CRM-Compatible Segmentation

We offer CRM-compatible segmentation services that go beyond attitudinal methods to create actionable segments.

Customer Experience

We help our clients analyse and optimise their customer experience through data and research-informed strategy and workshops.

New Concept Testing

We provide services that help clients analyse & test new concepts, including campaigns, communications strategies, and new products & services.

Who we are

Two brands. One philosophy.

Tom Uhlhorn

Tiny CX

Tom is an award-winning CX and marketing strategist operating under the Tiny CX brand. Tom’s level of domain expertise in marketing and CX combined with his masters in marketing ensures that the design of the research and subsequent reporting is a catalyst for the advancement of your business objectives & brand growth.

Will Anderson


Will brings decades of marketing & CX research experience to the table under the Freeform brand. With a degree in psychology and years working in the marketing & CX industries as a researcher and strategist, Will knows how to successfully design research projects that result in reliable & actionable insights.